No B.S., No Fillers, No Lies – How to Spot the REAL DEAL in Supplements
The Supplement Industry Is Full of Crap. Don’t Let Your Brand Be One of Them.
Fake science. Under-dosed ingredients. Fancy labels hiding weak formulas. The supplement game is ruthless, and consumers are catching on. They’re reading the labels, questioning the claims, and calling out the brands that cut corners.
If your products aren’t built on real, research-backed ingredients, you’re just another brand selling snake oil. And in this industry, the fakes get exposed.
If You Can’t Pronounce It, Should You Be Using It?
Not every scientific name is bad—some of the best ingredients have names that sound straight out of a chemistry lab. But here’s the problem: too many brands hide weak formulas behind fancy terminology and proprietary blends, hoping customers won’t dig deeper.
They load up on filler-heavy blends, artificial junk, and just enough active ingredients to make a weak claim. They bet that consumers won’t read the fine print.
Spoiler: They do.
Today’s customers are more informed than ever. They know the difference between clinically dosed ingredients and glorified fairy dust. If your brand doesn’t deliver the real deal, don’t expect them to stick around.
How to Build a Supplement That Actually Works
Want to create a product that stands out for the right reasons? Follow these four rules:
🔥 Transparency or Nothing
No shady proprietary blends. If you’re proud of what’s in your formula, put it on the damn label.
➡ Example: A pre-workout that lists 3.2g Beta-Alanine instead of hiding behind a “performance blend.”
🔥 Clinically Dosed or Don’t Bother
If the science says you need a certain amount, don’t cut it in half to save a buck. Under-dosed ingredients don’t work—period.
➡ Example: A creatine supplement with 5g of Creapure® creatine monohydrate, not a mystery “creatine matrix.”
🔥 No Garbage Fillers
If an ingredient doesn’t serve a purpose, it has no business being in your product. Cut the unnecessary junk.
➡ Example: A protein powder with whey isolate and natural flavors, not a cocktail of gums, artificial sugars, and soy lecithin.
🔥 Science Over Hype
A cool name won’t make under-dosed ingredients work. Stick to real, research-backed compounds that deliver results.
➡ Example: A fat burner with Capsimax® (capsaicin extract) and green tea extract, not a “proprietary thermogenic complex.”
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