Thousands will enter. Only ONE will rise.​

Got a killer idea? Pitch it. Defend it.

The Supplement Showdown is the ultimate battle to create the next game-changing supplement.

Watch it come to life.

We’re hunting for the freshest, boldest concept from the fitness and supplement community—and Rival Labs will produce it.

THE PRIZE?

100 units of your formula, fully produced by Rival Labs, plus bragging rights and a spotlight on V1Nutra’s platforms.

Who Can Enter?

18+

You’ve got to be 18 or older to throw your hat in the ring. No kids allowed—this is a grown-up game.

U.S. Residents

Open to U.S. folks for now—global entries might get their chance down the road. Stay tuned!

Passion Over Pros

Whether you live at the gym or geek out on formulas, you’re in. No industry cred required—just big ideas.

No Existing Brand Owners

Got a supplement line already? Sit this out. We’re here for new voices, not established brands.

Key Dates

March 8, 2025

Launch video drops—entries open

March 15, 2025

Submission deadline

March 22, 2025

Top 3 finalists revealed

TBD

Live showdown & winner crowned

The Prize

This isn’t about cash—it’s about getting your idea made.

How to Enter​

01

Fill out the form below with your supplement idea.

02

Follow @V1Nutra & @RivalLabs on TikTok & Instagram.

03

Like, comment, share the launch post.

03

(Optional) Upload a video pitch for extra clout.

ENTRY FORM

Requirements: Name it. Explain it. Sell it. No PhD required— just vision.